Import Export Secrets Blog

Unique Buyer Advantage

… Also known as USP (Unique Selling Proposition), and also
UCBA (Unique Customer Buying Advantage).

So what is a UBA, USP, UCBA?!

*Your* USP is a destinct and appealing benefit or promise that
sets *your* business apart from every other “Me Too”
competitor that no other competitor offers. It needs to be
hairy, scary and controversial. If it’s not, it won’t attract
your potential clients’ attention.

You do not want a *Universal* Buying Advantage, where
everyone in your niche/industry is telling the same story,
i.e. “Buy 2 Get one Free!”, that totally sucks, and costs you
in the hip pocket – BIG TIME.

Some great examples of USP (Unique Selling Proposition), and
UCBA (Unique Customer Buying Advantage)…

Dominos Pizza
“Delivered piping hot to your door in 30 mins, or it’s FREE!”

Video Ezy
“Get the movie you want first time or it’s FREE!”

K-Mart
Not verbalized, but in practice they will exchange virtually
anything without a docket or receipt. Do you think that would
give them more customers?

Federal Express
“When it absolutely has to be there overnight, Fed Ex it!”

Schultz Beer
“It tases so good because the water comes from 250ft under the
lake. The mother yeast is 200 years old. The bottles fo through
5 different processes to ensure no foreign matter or bacteria
is present. The glass walls that seperate the production line
processes are 4 feet thick. All this to ensure the best
possible flavour to you.”

Tags: home based business, import export, inner circle, market intelligence, market research, markets, products, UBA, UCBA, Unique Customer Buying Advantage, Unique Selling Proposition, USP, Wealth Creation, work at home, Work From Home

This entry was posted on Thursday, April 1st, 2010 at 10:54 am and is filed under Import Export Articles, Wealth Creation, Work From Home. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.