The First Step in Developing Your Import Export Business
In today’s post, we’re looking at the very first step in the
development of your Import/Export business, which is:
Market First!
This is the most critical step for you to grasp, understand
and internally digest.
You NEVER first buy a whole bunch of stuff in the hope that
someone will buy it… and yet this is what MOST folks do,
unwittingly – even big businesses!
But not you.
Because you will be better informed and be able to make
qualified judgement calls on what sells and what totally sucks!
You learn how to spot trends.
Sell people what they want!
1. People buy for *their* reasons, *not yours*.
2. People *rarely* wans what’s best for them, or most
affordable for them, or most practical for them. This leaves
the importer and exporter with a massive opportunity.
3. Opportunities *always* come disguised as problems.
4. People rarely want what you want to sell them.
The whole point to all this is that you need to uncover “The
One Thing” that they do want, that you can use to propel your
entire sales process.
You can do this by asking 9 simple questions…
1. What keeps them awake at night?
Eyes wide open, staring at the ceiling. This covers both
“pain” and need for pleasure.
2. What are they most afraid of?
This is their problem to which your product offers a solution.
3. What are they most angry about?
…And who specifically are they angry at?
4. What are their top three daily frustrations?
5. What trends are occuring and emerging in their lives and
businesses?
6. What is the BIG secret they desire most?
7. Is there a specific method they use to make purchase
decisions?
Eg. Accountants – Overly Analytical
8. Who else is selling something similar to them and by what
method?
Eg. Newspaper Ad, Website, eBay, Phone, Fax, Email, Letter,
Radio, TV, etc)
9. Who else has tried selling something similar to them and
failed?
How did they fail – ie, Wrong message, wrong time, wrong
price, etc.
Remember
The money is in the marketing of the thing, not the thing
you are selling.
You must follow this paradigm shift in thinking to gain
significant financial rewards.
Tags: home based business, import export, inner circle, market intelligence, market research, markets, products, Wealth Creation, work at home, Work From Home